With burgeoning advancements in auditory technology, the tools designed to enrich our auditory experience are more sophisticated than ever. Among these new and improved innovations are Apple's AirPods Pro 2 and prescriptive hearing aids: two very different devices,...
Starkey Hearing Aids
William Austin purchased Starkey Labs ear mold company in 1970 and applied his expertise in hearing aid repair in order to launch the Starkey hearing aids manufacturing company.
The company’s motto, “Hear better. Live better,” along with innovation and aggressive marketing in an elite market helped drive Starkey to a position as one of the world’s most renowned hearing instrument manufacturers.
Having served five US presidents, two popes, Mother Teresa, Nelson Mandela, and other notable world leaders, Starkey has worked hard to become the global leader in the use of artificial intelligence in hearing aids since 2017.

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Starkey’s Hearing Aid Technology Innovations
Starkey’s commitment to iPhone connectivity along with major leaps toward naturally clear sound processing technology led to the development of AI sound processing, a technological breakthrough that also provides wellness support for hearing aid wearers.
When you move from one acoustic environment to another, your Starkey hearing aids automatically conduct an AI-based analysis and then makes immediate adjustments to improve speech intelligibility. Along with enhanced processing, Starkey’s AI technology allows your device to track your physical activity, cognitive health, language translation, fall detection and alerts, tap control, and other cutting-edge technologies.
The Thrive Care app makes virtual solutions for ongoing counseling and support from your hearing care provider and health monitoring from other healthcare using your hearing device.

Patient-Focused Hearing Care by Aim Hearing and Audiology Service
Hearing aids, like those manufactured by Starkey, are among the many advanced technology solutions available to Aim Hearing and Audiology Service to address your specific hearing care needs; but no device, no matter how technologically advanced, can replace you as our primary focus.
Our personalized hearing care begins with a highly accurate comprehensive hearing assessment that identifies your unique hearing challenges. Once we know what you need, our hearing instrument specialists will help guide you through the process of selecting the hearing aid that not only fits your specific type and severity of hearing loss, but your personal and budget preferences as well.
Besides fitting you with some of the most advanced hearing aid technology available from brand name manufacturers like Starkey, Oticon, Signia, and more, our hearing care experts also provide ongoing technical support, device maintenance, and hearing aid repair so you can enjoy better hearing and an active, independent lifestyle.
If you, or a loved one, isn’t hearing as well as you used to or you need some help from one of our hearing aid technicians, contact the most trusted hearing care clinic in Greensboro, NC using the adjacent form.
Patient Resources
What Impact Is Artificial Intelligence Having on Hearing Aids?
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The Best Hearing Aids of 2025—A Doctor of Audiology Answers
When you think of hearing aids, you might think of the bulky, awkward devices that your parents or grandparents wore. Thankfully, I’m happy to report that advanced hearing aid technology has come far beyond their predecessors—the latest tech is more powerful, more...